People generally visit your website and hardly turn back. This is something needs great attention for website owners. Every website owner likes to have more customer traffic to their website at any cost but do they really satisfy the condition of being customer favorite. They adopt various methods such as changing the design, navigation structure and overall looks but all these efforts go in vain and nothing fruitful happens. The whole purpose that more and more people visit to your website and attain popularity of whatever you are offering for your customers fails and no road for improving website customer visit seems in hand.Why it happens after doing so much to the website. The answer is bounce rate which measures the number of visitors who have looked at your website and the time taken for taking visit to your website. For decreasing the bounce rate you need to do something for it. The resource of your incoming traffic has to be modified. Key words must serve the purpose of your website and they should be apt and not irrelevant or away from your goal should be used and thereby increasing the bounce rate.The next step is to make your pages, especially the first one more simple, more user friendly and every page must be interlinked and the user should not have to waste time or think twice to search the path for moving from one way to other.Multiple navigation bars, multiple search boxes and other complications should be avoided. Visitors are actually satisfied by their needs and purpose of visiting to your website, if they feel some confusion, not able to understand the content, tends to move to other webpage without giving you website second look again in future.The signup procedure has to be simple which are generally very lengthy and needs detailed information which visitors hesitate to provide on online website. Be in touch of the customer needs and what they are looking, goes on updating your website regularly and remember that at the end of each bounce or exit there is a customer.Last but not the least, high bounce rate means that the page was successfully read but like leaving the contact page means the customer needs your contact details so leaving quickly is not a bounce, rather it is success.Make the WebPages purposeful, keeping in mind the need of the customer and more visitors definitely move towards your website.You can learn more about Digital media and marketing company, social media managementservice and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source:- http://socialmediabrisbane.blogspot.com/2011/06/retaining-customer-loyalty-for-your.html

It sounds nice and revolutionary that marketing technology of consumer electronics should be done considering the gender factor in mind. Both the gender has different expectations, needs and desires, so it is surprising that the technologist not able to launch a product that differentiate the needs of both the genders in the society. Engineers and designers neglects the famine needs, never gone into research that what they likes and what more can be done to satisfy the choice of every gender.A recent research survey by a research firm for publishers shows amazing facts that the women e-readers are more as compared to male readers. Don’t go with superficial misconception ideas that attract the women or men. A more comprehensive practical approach is required to fulfill the gender based customer needs. A gender special brand should be as such, to promise the customer of what they really needs, What companies fears the most is that their sale figure will go down if they take the risk of manufacturing the gender oriented products too. But this is absolutely wrong and baseless conception as men and women both have different taste to the product so a product manufacturer must focus on all the key factors keeping in mind the women requirements too.The latest trends of the product cannot touch the hearts of millions people, as somehow, one of the gender needs gets missing. If packaging is nice and catchy, surely it dazzles the eye of the customer but the quality and features does not match the customer, the whole belief and confidence of the brand gets shattered and the customer turns back and moves to other brand. Customer has many ifs and buts about what he or she is going to buy of his hard earned money. Customer won’t like to waste his or her money on a product which has hardly any likes in it. Therefore, it is actually taking care of customer emotions; a customer gets attached to a product for years if it gives him or her full satisfaction and obviously the credibility goes to the product manufactures.Last but not the least; care should be taken even while decorating the product as to catch the eye of either gender. Customer will surely give a positive response to the product and the product will become a part and parcel of their lives. To make customer happy, there is no way out than to adapt a gender based marketing policy for a drastic rise in sales of the product and a total satisfaction of the customer.You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source:- http://socialmediabrisbane.blogspot.com/2011/06/market-segmentation-on-basis-of-gender.html

The best part about digital marketing is its measurability. One can easily get the number of people who came on your website, count one's fans, followers and even measure the conversion rate of one of your campaigns. It was not really possible in the pre digital era. How could you really measure how many people saw you billboard on the busiest crossing in the town. It sounds real simple while looking at it from a distance but is not that simple while you come to the ground realities. 

Getting one thousand fans or a million followers on twitter does not rally mean that your business is going the way it should have in the digital world. You have to be very particular about the worth and genuine of your fans and followers. Same way you have to be very particular about the clicks you have been receiving on your website along with the traffic that has been generated with your organic and inorganic efforts.

While going digital you have to very clear about your goals and the objectives that you wish to achieve in the long run through your social media campaigns. You need to know the average time spent by a customer on your website and the pages he visited along with the number of clicks that were generated while the customer is still on your site. You need to have your strategy in place to keep your customer on your website with interesting stuff that will surely lead to more conversions and an upward swing in your business.

The whole game in social media marketing revolves around catching the attention of your prospective customer, engaging him with your business model and then selling your idea or the product that you have been pushing in the market. Guiding a customer to the website will not be quite tough but engaging and closing the deal will require a lot of wits and dynamism from your end. Getting Success in Social media campaigns is not only about getting a crowd on your digital space but it is more of getting the quality crowd that you will be able to convert in the best interest of your business.

You can learn more about  Social Media Expert,  social media management service, Digital media and marketing company and  Social Media Consultant,  by visiting - http://socialmediabrisbane.wordpress.com/

Article Source:- http://socialmediabrisbane.wordpress.com/2011/06/01/making-your-social-media-pay-you/

Your website is the face of your business in this age and content is the means to communicate and pass your message to your customers. While writing content for your website you have to be very sure about the usage of the words in the content. There will be a lot of people who will advice you to go for power words like Strong Background, Innovative, Unique etc. But you have to see from the customer's perspective as how much does he like the words once he is on your website.

There have been instances where websites laden with such power words failed to hold the visitor's attention as it was not really comprehensible for the visitor what the website wanted to communicate. In communication the correct delivery of the message depends upon the person who is sending the message. Thus in such cases where the company failed to deliver its message through its website the company was at fault and not the customer.

Use of word like innovative may not be taken in spirit by the customer its better if you talk about the various innovations your organization had done in the past few years. Same goes for proven track record. The proven track record may be good or bad its better that you highlight your organization's achievements with a graph that proves to be a source to show how your track record in a particular arena has been progressing.

Sometimes we have seen websites using "Unique" in their content. Its better if you put your uniqueness on the site rather than the word unique which puts you a class apart from the other players in the industry. While putting outstanding customer service on your website you must be very sure what outstanding are you giving to your customers which your competitors are not.

Its always best to get your content written from a professional content writer who knows at least the basics of content writing and has a knowledge of the SEO techniques that are being used at that time to make your website customer friendly along with Search Engine Friendly.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source :-   http://www.strongmandigital.com.au

Walking through one of Queensland’s busiest shopping centre just last week, on a school holiday on ‘late night’ trade, I came to notice a trend that may scare traditional retailers (although they’re probably aware of it already).

What was noticed is that traditional retailers haven’t changed in years – but their customers have. Although there were plenty of people in the shopping centre, there was no one in the stores. In some once could find 10 staff members and maybe two or so ‘customers’, a trend that was repeated through 80% of shops that were observed.

Coincidence? Probably not. when the facts were checked with http://abs.gov.au for their retail figures this year, and for the most part, since 2009, retail is on the downward turn from a flatline.

As suspected, food retailers like supermarkets are experiencing growth (people have to eat), but health awareness has left cafes, takeaway and restaurants suffering a severe drop in popularity:

So what does this mean? Can you blame it on the floods like everyone is trying to? Or should you be looking at the trends of the online world, specifically social technologies.

Group buying is a relatively new phenomenon, but already is a $63 million industry in Australia alone, and is projected to grow to $242 million this year – a tremendous growth for a relatively new technology for Australians. Who wouldn’t want to save up to 90% on things?

eBay revenue stands at $9.1 billion per year and is growing at an average of 5% year on year – an already established online shopping behemoth.

With these tools and Google at everyone’s side, it’s not that people are buying less, it’s that they’re getting smarter. Researching, scanning barcodes with their iPhone Apps and finding the cheapest place to get the item – most of the time directly from the manufacturer or a global merchant.

Yes, it has become a global economy, where people rely on other people’s technology to source things a cheap as possible. Where a small-time online store, or app developer, can generate millions in revenues just for empowering the citizens.

It’s one of the main reasons why Amazon continues to grow, while Borders is bankrupt. Why Blockbuster is a dwindling giant of the last century, while Netflix owns the new release streaming market. Why Colorado group buckles under tremendous debt, while collective fashion trends spike astronomically online.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/

Article Source :- http://socialmediabrisbane.blogspot.com/2011/05/is-social-technology-killing-retail.html

There has been much talk about twitter changing and being the trendsetter for many trends. We have seen quite a few trends in the market which were affected and controlled by twitter. It can also be used by intelligent marketing gurus to sway the market in a direction that is most beneficial to them.

Predicting the Stock Market even 1-2 days in advance with precision will be a big success for stock traders and can be used to turn the tide towards their success. More and more people and organizations are turning towards social media to base their decisions on the trends that are the order of the day at that time. Twitter is the largest, most popular, widely accepted platform that has become a favorite with Top managers to base their decisions.

Just when you think Twitter is just people spewing their 140 characters in an effort to get ‘heard’, comes a new bombshell.

The study from the Technical University of Munich, which analyzed 250,000 tweets over a six-month period, found that an average return rate of 15% could be achieved by investors following stock market tweets.

Calling it a “legitimate source”, Timm Sprenger announced a “striking co-ordination” between what Tweeting investors were saying, and what market analysts were finding.

In a same manner many algorithms have been developed which can measure the trend and predict the market's position for the next 3-4 days. Social Media was initially sidelined by stock market observers but with these researches much stress is being put on the importance of these social networking sites to have an idea of the trend that would prevalent for a particular time period.

The reTweeting process put further weight on these stock-related tweets (which use the company stock symbols to differentiate them from standard tweets), showing others support certain predictions over others.

It is believed that people give a frank opinion on social media websites and have a tendency to give a true picture of the scenario present at that particular moment. Thus the credentials of this kind of information is far beyond doubt. Moreover the facts and figures are based on the updates that are there on the internet and can be checked and proven beyond doubt by anyone.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/

Article Source :- http://socialmediabrisbane.blogspot.com/2011/04/get-twitter-to-taste-success-in-stock.html

Once you have decided to have a website of your own you have to make sure that there is enough traffic on your website to make your goals meet for which you have launched the website. The best option would be to bring in visitors via organic search. To come up on the top slots of Search engines is no child's play. Your Website has to be optimized for the search engines in a manner so that the bot travels easily and all the relevant information required by the search engine to index your website in its database is easily available to the bot.

The first thing to do is to determine the basic idea of your site. This is sometimes referred to as ‘seed’ keyword, as you can use this one keyword to get many others. For example, if your site is about “how to invest in the stock market”, then your seed keyword may be “stock market.” Of course, if you were to try and rank for this particular term, it would take quite a bit of time and effort as this is a very generic keyword and many big players having tons of backlinks and content on their website are already there on the top slot. So, this could prove fatal to choose this keyword as your main targeted keyword. So, what should you do?

Specific Keywords or Long Tail Keywords:

Next you need to choose some less generic, and more specific keywords. For example you might choose, “stock market investing,” or, “how to invest in stock market” or “tips to stock market investing”.

Things to look for Choosing Keywords:

When you check out various keywords, you’ll need to take note of two things. One is the amount of traffic, or number of people looking for that particular keyword in the search engines.

The other is the Number of Competitors, or other websites that are using that particular keyword phrase or are competiting for that keyword.

Of course, the best case scenario is to find a keyword phrase that has a high amount of search traffic, or lots of people looking for that keyword, and a low amount of competition, or very few other pages / Websites are centered around that particular keyword phrase.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.blogspot.com/

There are times when we are annoyed by the intruders on social media platforms. We have unwanted guests who constantly nag you with their constant requests to be included into your social circle. Once you give in to their constant nagging requests and accept them as your friends your problems don’t end there. The real irritation from their end starts from there. 

Taking Facebook as a case study you will find a lot of spammers out there just trying to get their friend request approved with a nice sober photograph of a celebrity as their profile picture. Such people are really not confident in themselves. 

A survey conducted by daily deals site Ever save, found that women are constantly annoyed by their ‘friends’ on Face book.

Over 400 women responded to the survey, which asked questions like ‘do you have a friend who is a drama queen’ and ‘do you have an obnoxiously proud mother as a Face book friend’.

83% of respondents were annoyed at one time or another by their Face book connections, with the most annoying of posts was a whine or a complaint’.

All respondents said at least one Facebook friend tends to:

Share too much useless information (65%)

‘Like’ too many things (46%)

Spam Face book to promote their interests (40%)

Use Face book as a ‘dreaming’ platform about their life (40%)

Even with this kind of behavior on the large social networking site of the world users are quite comfortable in using this platform as the options that have been provided can easily be worked in favor of the genuine user. Blocking and infringing a unwanted friend is not that difficult and if you think it could be quite rude on your part to unfired a particular intruder just hide all the posts that are being posted by the user which reflect on your wall. 

Social media platforms are there to help genuine people build their network and interact with each other in a easy and detailed manner. Misuse of these platforms is going to be a problem that is there to stay. Genuine users and administrators have to be smart enough to foresee such misuse and keep tools and techniques which can work out to at least minimize the irritation caused.

You can learn more about Digital media and marketing company, social media management service  and  Social Media Consultant, by visiting - http://socialmediabrisbane.blogspot.com/

The change is so devastating to traditional retail, that bankruptcy and severe backlash is now common-place in many of the brands we (used to) know and love.

So how is the Australian social buying market different to the rest of the world?

Our population is one of the main reasons why Groupon will leave our market till the end, and why they’ve opened their 11th location within Florida, USA alone (that is, they now have 11 locations within Florida!). Australia just doesn’t have the manpower to group buy.

So what has that left us with? Some of the biggest successes on the web are deals of the day style websites, the most popular being http://dealsdirect.com.au … this model has been used and loved by the Australian consumer for years.

The fundamental shift towards Social Buying though, has meant that everyone is having a go at some kind of ‘incentivised discount purchase’ website, but none have got it right so far – until now.

The first true website to cater exclusively to the Australian online buying habits is http://dealme.com.au (another product by the Deals Direct team). The main difference being that instead of using a population-based methodology for sales, the sales are determined by a time limit – meaning anyone and everyone can save.

This not only helps the consumer to get a deal when they want it, without having to worry about a supporting network of buyers to share the advantage, but it helps those companies that want to list and market to the Australian public – allowing them to maximise their profits and come away with a winning situation, no matter the public response.

Another major difference is the breakdown of locality-exclusion, another Groupon-defined mechanism. This is a monumental error in the Australian market, as segregating cities leads to a squeeze of potential customers, especially since Australians have an increasingly mobile culture.

DealMe.com.au is the first true Social experience that defines the difference of the Australian market to the rest of the world, including the US. Users can share the deal because they think it’s a good deal, not to simply boost their chances of actually receiving this deal when the timer runs out.

A lot of the time, startups are looking overseas to form the basis of how they should be targetting Australians, but the fundamental attribute to any business aiming at targetting Australians, is understanding just how different Australia is to the rest of the world.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.blogspot.com/